Archive for the ‘Sales and marketing’ Category

Finding business opportunities from market changes

Monday, September 24, 2018 11:50 No Comments

Businesses are often wary of change. It creates uncertainty and development projects get stalled. Instead of seeing change as an opportunity, business leaders start to plan for worse case scenarios that may result from the change. The businesses adversely affected are normally large organisations with a vested interest in the status quo, however for smaller [...]

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The Future of Retail: Your 5-Step Ecommerce Start-Up Plan

Friday, January 5, 2018 13:07 No Comments

So you’ve made the decision to launch an ecommerce business? Congratulations – you’ve chosen a great path for your new business. But like every new venture, if you want to give yourself the greatest chance of success, you’re going to need a solid plan. Everything from the style and tone of your content, to your [...]

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Top Tips for a Successful Start-up

Thursday, December 14, 2017 15:13 No Comments

Over the years I’ve talked to many entrepreneurs who started with a great concept and high energy yet failed to launch a successful business. I’ve also seen people who only had modest ideas and yet went on to establish large profitable companies.     These are my conclusions and top tips for a successful start-up:  [...]

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Small business marketing ideas

Tuesday, May 17, 2016 10:21 1 Comment

Small businesses can have great products and services but struggle to get sufficient customers to allow them to expand. Often this is because the owners of the business are too busy dealing with day to day activities to have time to plan or initiate the marketing activity. Yet it need not be an overly arduous [...]

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5 ways to be a success this year

Thursday, January 8, 2015 18:02 No Comments

1. Work on your brand and image. Success breeds success and perception is reality. The reason these truisms exist is that they are, well…. true. What do people think when you communicate with them? Do they want to be a part (either as a customer or an Investor) of your successful and dynamic business? Perhaps [...]

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Sales and Marketing Plans

Tuesday, August 5, 2014 19:30 No Comments

 Whether you’re writing a business plan, or simply want to make sure that your business has customers, you are going to need a sales plan and a marketing plan. Yes need. Not optional, not nice to have – need. First let’s get over the instinctive dread of the word plan. It doesn’t have to mean [...]

This was posted under category: Finding finance, Running a business, Sales and marketing, Starting a business Tags: , , , , ,

Use technology in your business or fail

Thursday, May 29, 2014 10:15 No Comments

In a previous work life, I used to give presentations on technology and as a way of lightening the tone of what could be a heavy session, I showed a cartoon. The caption read “In a moment of inspiration Dave the repairman connected the air-conditioner to the Internet”. Now, what’s funny about that you may [...]

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Joining the digital age – advice for bringing your business online

Monday, September 16, 2013 18:17 No Comments

The way people shop has changed rapidly over the last few years. On-line shopping is booming and consumers are using the internet to research and shop for products more than ever before. But despite this massive shift in how consumers behave, many small retail businesses resist the move towards ecommerce. This happens for a variety [...]

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How to write a business plan – the structure of the plan

Tuesday, April 2, 2013 17:18 2 Comments

Last week I looked at the preparation needed to write your business plan, now we are laying out the structure of the plan. Not all of the following will be needed for every plan and you must decide what to include based on the use that the business plan will be put to. For instance [...]

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Want to get into business? We look at the options

Tuesday, February 19, 2013 10:16 No Comments

If you’ve got past the headline then you obviously have a hankering to be your own boss. The arguments for going into business are well rehearsed – you can make your own decisions, choose who you work with, enjoy the fruits of your success and so on – but, arguably, the paths into entrepreneurialism are [...]

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