Archive for the ‘Sales and marketing’ Category

Small business marketing ideas

Tuesday, May 17, 2016 10:21 1 Comment

Small businesses can have great products and services but struggle to get sufficient customers to allow them to expand. Often this is because the owners of the business are too busy dealing with day to day activities to have time to plan or initiate the marketing activity. Yet it need not be an overly arduous [...]

This was posted under category: Running a business, Sales and marketing, Starting a business Tags: ,

5 ways to be a success this year

Thursday, January 8, 2015 18:02 No Comments

1. Work on your brand and image. Success breeds success and perception is reality. The reason these truisms exist is that they are, well…. true. What do people think when you communicate with them? Do they want to be a part (either as a customer or an Investor) of your successful and dynamic business? Perhaps [...]

This was posted under category: Running a business, Sales and marketing, Starting a business Tags: , , , ,

Sales and Marketing Plans

Tuesday, August 5, 2014 19:30 No Comments

 Whether you’re writing a business plan, or simply want to make sure that your business has customers, you are going to need a sales plan and a marketing plan. Yes need. Not optional, not nice to have – need. First let’s get over the instinctive dread of the word plan. It doesn’t have to mean [...]

This was posted under category: Finding finance, Running a business, Sales and marketing, Starting a business Tags: , , , , ,

Use technology in your business or fail

Thursday, May 29, 2014 10:15 No Comments

In a previous work life, I used to give presentations on technology and as a way of lightening the tone of what could be a heavy session, I showed a cartoon. The caption read “In a moment of inspiration Dave the repairman connected the air-conditioner to the Internet”. Now, what’s funny about that you may [...]

This was posted under category: Business Ideas, Running a business, Sales and marketing, Starting a business Tags: , , , , ,

Joining the digital age – advice for bringing your business online

Monday, September 16, 2013 18:17 No Comments

The way people shop has changed rapidly over the last few years. On-line shopping is booming and consumers are using the internet to research and shop for products more than ever before. But despite this massive shift in how consumers behave, many small retail businesses resist the move towards ecommerce. This happens for a variety [...]

This was posted under category: Running a business, Sales and marketing Tags: ,

How to write a business plan – the structure of the plan

Tuesday, April 2, 2013 17:18 2 Comments

Last week I looked at the preparation needed to write your business plan, now we are laying out the structure of the plan. Not all of the following will be needed for every plan and you must decide what to include based on the use that the business plan will be put to. For instance [...]

This was posted under category: Business Angels, Finding finance, Running a business, Sales and marketing, Starting a business Tags: , ,

Want to get into business? We look at the options

Tuesday, February 19, 2013 10:16 No Comments

If you’ve got past the headline then you obviously have a hankering to be your own boss. The arguments for going into business are well rehearsed – you can make your own decisions, choose who you work with, enjoy the fruits of your success and so on – but, arguably, the paths into entrepreneurialism are [...]

This was posted under category: Business Ideas, Running a business, Sales and marketing, Starting a business Tags: ,

Start or grow your business now – what’s holding you back?

Thursday, January 10, 2013 11:58 6 Comments

It’s a New Year and the entrepreneurial juices are flowing. It’s time to start the business that you’ve been talking about for years. What’s stopping you? Or maybe you’ve already got a business but it’s not growing as fast as you had thought, what has to happen to make this year the year it doubles [...]

This was posted under category: Business Angels, Business Ideas, Business Partners, Finding finance, Running a business, Sales and marketing, Starting a business Tags: , , ,

How to find more customers – the top 5

Tuesday, August 14, 2012 10:18 2 Comments

1. Get free PR If there was an unlimited amount of money to spend, advertising would be easy, but normally there isn’t. So what can you do? Well this is where free PR comes in. PR is of course short for Public Relations and was the remit of large corporations, but has now become a [...]

This was posted under category: Business Ideas, Business Partners, Running a business, Sales and marketing, Starting a business Tags: , , , ,

Get more customers – provide a better service than your competitors

Wednesday, November 9, 2011 15:27 2 Comments

After writing the title of this piece I thought what more can I say? That’s it isn’t it? Provide a better service than your competitors and you will win business. But maybe it’s worth thinking about this a bit deeper. No one actually sets out to deliberately provide a bad service and does it really [...]

This was posted under category: Running a business, Sales and marketing, Starting a business Tags: , ,