Posts Tagged ‘Marketing’
Finding business opportunities from market changes
Monday, September 24, 2018 11:50 No CommentsBusinesses are often wary of change. It creates uncertainty and development projects get stalled. Instead of seeing change as an opportunity, business leaders start to plan for worse case scenarios that may result from the change. The businesses adversely affected are normally large organisations with a vested interest in the status quo, however for smaller [...]
The Future of Retail: Your 5-Step Ecommerce Start-Up Plan
Friday, January 5, 2018 13:07 No CommentsSo you’ve made the decision to launch an ecommerce business? Congratulations – you’ve chosen a great path for your new business. But like every new venture, if you want to give yourself the greatest chance of success, you’re going to need a solid plan. Everything from the style and tone of your content, to your [...]
Once you have a business idea how quickly should you start it?
Monday, April 10, 2017 11:23 2 CommentsBusiness ideas are like freshly buttered warm toast, they look wonderful. But if put to one side for long enough they get cold, stale and uninviting. The first surge of excitement at discovering an opportunity needs to then have action to build a momentum, which in turn drives further action. If the initial process of [...]
Small business marketing ideas
Tuesday, May 17, 2016 10:21 1 CommentSmall businesses can have great products and services but struggle to get sufficient customers to allow them to expand. Often this is because the owners of the business are too busy dealing with day to day activities to have time to plan or initiate the marketing activity. Yet it need not be an overly arduous [...]
What your business premises say about you
Tuesday, April 7, 2015 9:43 4 CommentsUnless you are running a business that must have a high street store, many Start-ups begin in a bedroom or garage and as they grow expand into larger more business specific accommodation. However can you really engage with customers if you are working from home? It depends on the type of business, much can be [...]
Don’t make this mistake in your first conversation with a potential business partner or Investor
Sunday, March 1, 2015 10:52 3 CommentsYou don’t know when you might bump into or be talking to a useful contact, business partner or even potential Investor. This first conversation is your best chance to impress and could determine whether you get a second more detailed conversation or meeting. So grab the chance to explain your business, or idea, in a [...]
Sales and Marketing Plans
Tuesday, August 5, 2014 19:30 No CommentsWhether you’re writing a business plan, or simply want to make sure that your business has customers, you are going to need a sales plan and a marketing plan. Yes need. Not optional, not nice to have – need. First let’s get over the instinctive dread of the word plan. It doesn’t have to mean [...]
Use technology in your business or fail
Thursday, May 29, 2014 10:15 No CommentsIn a previous work life, I used to give presentations on technology and as a way of lightening the tone of what could be a heavy session, I showed a cartoon. The caption read “In a moment of inspiration Dave the repairman connected the air-conditioner to the Internet”. Now, what’s funny about that you may [...]
Business Plans are worthless and a con
Monday, February 3, 2014 12:13 12 CommentsIn talking to entrepreneurs the subject of business plans often comes up. While some have excellent plans, others haven’t and feel that business plans are a complete waste of time and just there to line the pockets of consultants. I think the issue is that the phrase “business plan” has become over used and lost [...]
Joining the digital age – advice for bringing your business online
Monday, September 16, 2013 18:17 No CommentsThe way people shop has changed rapidly over the last few years. On-line shopping is booming and consumers are using the internet to research and shop for products more than ever before. But despite this massive shift in how consumers behave, many small retail businesses resist the move towards ecommerce. This happens for a variety [...]