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A place for venues and entertainers to promote themselves

Member: migallopuk
Located in: Middlesex, United Kingdom (Great Britain)

Business Details

Business Stage:
  • Started (ready for first growth)
Amount Required:
  • £20000.00
Investment Types:
  • Debt/loan financing
  • Equity/shares
  • Sales & marketing
  • General expansion of business
  • Equipment/inventory purchase
  • Advertising, PR & Marketing
  • Film/Photography/Music
  • Internet Services/ISP/Web
  • Restaurants/Hotels/Pubs/Food Outlets
  • Sports/Leisure/Tourism/Recreation

Short Description Ltd aims to be the yellow pages of live entertainment. It brings together the three factors needed for any business to be a success.

A product - Entertainment
A demand - Customers
A supplier - Venue

Venues need a cost-effective way to advertise to their local community, the public want to know what events are happening in their area, entertainers want to gain exposure. No other business is offering to support all three factors.

We are looking to fill the niche we have found through the many years of working in the entertainment industry and believe that the product we have developed will limit the amount of competition we would experience.

Business plan available.

Executive Summary

Introduction Ltd has been registered as a limited company in the UK. It will provide an online platform for venues to advertise their events and offerings, an online live music gig guide to fans of live music in their local area and a targeted advertising platform for businesses looking to advertise.

We have already started to design the site and the mechanics behind it. We have received fantastic feedback from the venues and artists that have been approached.

The Market

The timing is right for this new venture. Secondary venues, such as pubs, clubs, restaurants, etc are all trying to survive the current market climate by getting more people into their venues. They are paying for quality entertainment but have not got the funding to advertise it effectively. With live music taking over from recorded and many artists spending more time doing live performances than sitting in a studio, the music loving public are always keen to know when and where they will be able to enjoy a live music performance without it costing them. Local live music events are happening in every town in hundreds of venues and more people are forming bands and/or performing due to a change in the circumstances so we have a large market to cater for. There are 57,500 pubs alone in the UK and 33,000 live music venues with only a small percentage of these being catered for by the mainstream guides such as Time Out.

The Service

Venues will have control over their own Home page allowing them to edit information available with the main feature being their interactive calendar. Here they can update which acts they have performing and when, with the added benefit of the user being able to view the artist profile before visiting the venue. The artists can also update their calendar so fans of a particular act can view the venue beforehand. Both parties will have promotional merchandise that forwards their "fans" to our site. Here the fans can search for all live music venues in their local area, or complete a more detailed search.
We will, in essence, look to become the of the unsigned live music industry.

The Management

The Director is a former Finance Sales Manager. The advisors are a Live Entertainment Agency owner and performer with over 30 years experience in the unsigned live music industry, having previously been Tour Manager for Boney M and performed with Geno Washington. Another advisor is a singer that has been performing in pubs and clubs for over 8 years and who worked with Alexandra Burke prior to X-Factor 2008. The other advisor owns a successful event management and production company and have a wealth of experience in brand image and functionality.


Currently working as a live music agency, we are preferred suppliers to various large organisations and chains such as David Lloyd Leisure and Frankie & Benny's. To achieve our objectives, is seeking £50,000 either as a loan to be paid back with agreed interest, from the cash flow of the business within a fixed period of time, or raised by equity sale. A combination of this is possible and can be subject to negotiation.

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