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An established functional candy business poised for global growth.

Member: louise
Located in: Warwickshire, United Kingdom (Great Britain)

Business Details

Business Stage:
  • Established (ready for expansion)
Amount Required:
  • £50000.00
Investment Types:
  • Debt/loan financing
  • Equity/shares
  • General expansion of business
  • Equipment/inventory purchase
  • Advertising, PR & Marketing
  • Biotech/Pharmaceuticals
  • Engineering & Manufacturing
  • Food & Beverage Production/Sales
  • Health & Beauty/Well Being
  • Import/Export
  • Medical/Healthcare
  • Retail Trade & Shops
  • Restaurants/Hotels/Pubs/Food Outlets
  • Sports/Leisure/Tourism/Recreation
  • Trades (specialised)
  • Wholesale Trade

Short Description

Responding to a valuable gap in the confectionery market is our fun and functional product range with impressive health benefits. Its credentials are for the future (all natural, clean label with great appearance and taste) in a stagnant market sector currently based on nostalgia.
Its potential is global and the routes to market truly numerous. Its main competitor has a £400 million business and we have the next generation brand.
Having partnered with a manufacturer in Europe we now seek a new manufacturing base to finely control quality, cost and innovation. The UK supplier of the processing technology we require has created a bespoke proposal, a first for them, in recognition of the potential of our range.
Any investor with retail experience or supply chain expertise will complement an already highly skilled team. We look forward to telling you more.

Executive Summary

An Opportunity in Functional Foods


We have a fully developed concept which has been branded and introduced to the market place in the UK via online sales, independent retail and wholesale. We now export to Europe and we?re ready to grow.

The Market.

The target consumers are children aged 3 to 18 and educated adults. For the younger age groups, parents are the consumers who are positively influenced and for older children it will meet all their needs - new, cool and with big health benefits they comprehend readily. We have regular buyers and a group of 250 registered tasters.
The main competitor in this sector has a business recently valued at £400 million. Our business could replace it in the next three to five years.

Business Status

Sourcing a new manufacturing solution, ideally in the UK, is paramount.

Working through a UK based agent, responsible for meeting specification and product quality, would facilitate production in overseas territories including China. This should also give the flexibility for rapid increases in volume without early capital investment. The opportunity to market this product to parents and teenagers in China and other rapidly developing markets is truly exciting. This global brand will cross all borders.

The Management

The proprietor is an ex-Unilever senior manager, a food industry professional with impressive experience and a strong track record as an international project manager and business strategist.
She has built an impressive team around her to deliver this concept to market, including exceptional people in food product development, marketing, PR and Sales. Full biographies are available on request.


The business has been built with the proprietor's own funds and time and now requires investor funds to establish a new manufacturing solution and hence fully develop the brand identity and retail strategy.
To achieve these objectives the proprietor will consider sharing equity for the first time with investor(s) who can also bring skills to the current team.

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