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Positive Emerging Concept For Children Needs Funding To Gain Market Positioning

Member: decouto
Located in: United Kingdom (Great Britain)

Business Details

Business Stage:
  • Started (ready for first growth)
Amount Required:
  • $150000.00
Investment Types:
  • Debt/loan financing
  • Equity/shares
  • Product R&D
  • Sales & marketing
  • General expansion of business
  • Equipment/inventory purchase
  • Working capital
  • Education & training
  • Fashion & Design
  • Film/Photography/Music
  • Wholesale Trade

Short Description

DeCouto Group is a family based business. To sum up what we do in one paragraph:

The DeCouto family is dedicated to the creation, design and development of concepts that educate, protect and make a positive impact for children all over this great planet.

Our brand: The Thumb Buddies.

We have been developing the foundation for a unique concept that now needs funding (not a hand out but controlled injection as required) to reach the next plateau in a very lucrative and competitive industry - the toy industry. However this concept transcends one industry sector in unique fashion, and easily crosses over to others giving this concept tremendous range and market reach.

We are looking for an investor or partner who will share our vision and its rewards. A business plan is available to genuinely interested parties.

Executive Summary


The future of this brand is very bright. We possess what it takes to make this venture successful. What we need now is to acquire funding to get some real momentum and exposure in the marketplace (trade shows, toy fairs, display / marketing material & stock).

The investor(s) or partner(s) we are looking for will understand the power of a positive brand for kids, and the financial rewards it will bring.

The Market

Take a look a very limited brand called the Teletubbies which generated 1 billion USD in a decade with a target market of 3 year old children. There is a huge void in the marketplace for more positive, diversified and progressive brands. The Thumb Buddies have been described as a strong brand in the making, with iconic potential.

Remember Mickey Mouse, Barney and many more positive characters?

The industry is ready for a giant leap once again. It´s filled with too many 'novel' short lived concepts with simply a dollar sign attached to them.

The Product(s)

The Thumb Buddies are not just a toy, a game or range of products but a group of 4 characters that epitomize positive role models.

The current and expanding range of products demonstrates the diversification and reach of this brand.

From the Thumb Buddies Street Smart, a game which was created and developed to help protect children from potentially harmful or compromising situations like bullying, cyber safety, stranger danger etc., (recently changed from ages 5 - 10 to 5 - 12) to the Thumb Buddies Positive Messages clothing, one thing is very certain, the Thumb Buddies stand out among the crowd with a broad age group - even adults.

The Management

DeCouto Group is a family based concern.

We have been creating and developing concepts for children for a number of years. Even before the inception of the Thumb Buddies, we re-created a safer sleeping environment, the Safe Child crib / cot which was featured on National TV in Canada (the 1st crib / cot ever featured on live TV anywhere in the world).

Our experience is derived from diversified backgrounds in sales and marketing environments to administrative roles in various industries.


The creation and development of the Thumb Buddies Brand has been internally funded from day 1. We have reached a point in our venture where funding would help expedite the road map to success. In order to achieve our objectives, we are prepared to offer either an equity based position or straight investment opportunity with a defined exit strategy (if that´s your desired objective). Your ROI promises to be very lucrative.

For an insight into the Thumb Buddies, we invite you to visit:

Carpe Diem...

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