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A novel functional food product with global potential, a patent filed and positive research results.

Member: louise
Located in: Warwickshire, United Kingdom (Great Britain)

Business Details

Business Stage:
  • Started (ready for first growth)
Amount Required:
  • £100000.00
Investment Types:
  • Debt/loan financing
  • Equity/shares
  • Product R&D
  • Sales & marketing
  • General expansion of business
  • Equipment/inventory purchase
  • Working capital
  • Biotech/Pharmaceuticals
  • Engineering & Manufacturing
  • Food & Beverage Production/Sales
  • Health & Beauty/Well Being
  • Import/Export
  • Retail Trade & Shops

Short Description

Now registered as a business, we have a product with a patent filed which responds to a valuable gap in the confectionery market. It is a fully developed fun and functional product with impressive health benefits. Its credentials are for the future (all natural, clean label with great appearance and taste) in a stagnant market sector currently based on nostalgia.
Why one product? Its potential is global and the routes to market truly numerous. Its main competitor has a £400 million business and we have the next generation product.
We need to manufacture third party and we are scouting in Europe where capacity and manufacturing costs are still very competitive. Our material costs are already low and margins rarely matched, allowing us to offer consumers a value for money product in a relatively recession proof sector.
Any investor with retail experience or supply chain expertise will complement an already highly skilled team. We look forward to telling you more.

Executive Summary

An Opportunity in Functional Foods


We have been able to fully develop our concept with the support of a strong technical team, Food Development Associates (Cambridge) and Baker Perkins PLC (Peterborough).
With market research being conducted by The Brand Agency (Birmingham), Fuel PR (London), who created the brand and sales plan for "Innocent" have now joined the team. They are giving us sales and positioning advice and believe strongly in the product.
Initial consumer responses show a need for the product and a high level of acceptance.

The Market

We believe the timing is right for this product having tested it across Europe and North America. The target consumers are children aged 3 to 18. For the younger age groups, parents are the consumers who will be positively influenced by this product and for older children it will meet all their needs - new, cool and with big health benefits they will comprehend readily.
The main competitor in this sector has a business based on one product recently valued at £400 million. Our product could replace it in the next three to five years with careful positioning.

Project Status

With a patent filed in the UK, manufacturing options are being evaluated, with a UK manufacturer likely. Working through a UK/ Europe based agent, responsible for meeting specification and product quality, would later facilitate production in China, where the standard operation needed is abundant. This should also give the flexibility for rapid increases in volume without early capital investment. The opportunity to market this product to parents and teenagers in China and other rapidly developing markets is truly exciting. A global brand is being developed which will cross all borders.

The Management

The proprietor is an ex-Unilever senior manager, a food industry professional with 15 years experience and a strong track record as an international project manager and strategist.
She has built an impressive team around her to deliver this product to market, including exceptional people in food product development, marketing, PR and Sales. Full biographies are available on request.


This patented product is ready for manufacture with all feasibility and development work achieved with the proprietor's own funds and time.
The business now requires funds for further market research research, for further packaging development, to establish a manufacturer and supply chain, and to fully develop the brand identity and retail strategy.
To achieve these objectives the proprietor will consider sharing equity with investor(s) who can add value to the current team.

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