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High end Childrens clothing brand seeking investment

Business Details

Short Description

We have created a children's clothing brand that specialises in high end outdoor wear for taller children. Giving the "non average" size child the opportunity to wear high end quality clothing that fits perfectly.

Executive Summary

Investment Description:

Our brand has been in development for the last 36 months. It offers high end outdoor apparel for taller children. And is Made from the highest quality of materials.



The average height of children has seen a sharp increase over the past 100 years. This is mainly due to increasingly balanced diets.

Children are now up to 5% taller than children of the same age 50 years ago. Euro monitor anticipated annual growth in children?s clothing and footwear of 2.3% and 4.4% respectively to 2021. This represents a doubling of the growth rate witnessed between 2007 and 2016 for each category. Our brand aims to solve this problem by re-creating and adjusting current size charts to fit the taller child by height and length creating a prefect fit.

Our brand has over 40 designs and 5 collections. We use a range of high quality materials such as leather denim, faux fur, suede and velvet. All of our ranges will be available to purchase though our online store by adding to basket and paying by debit or credit card though check out. We expect to generate revenue from these purchases of between 52% and 54.4% on all transactions. Day to day running will be managed by Yunique Zercavii who is the company director and designer.

The market:

The global children's clothing market was worth £158 billion in 2016. The UK market was worth £5.9 billion that year. By 2021 the UK children's apparel market is expected to be worth.£6.6 billion. IBISWorld listed children's clothing as the safest specialty clothing industry.

High street retailers are planning to draw up new sizes in response to the growing number of overweight and obese children. Shops including Next, Asda and Monsoon are measuring 6,000 children and will use the results to decide how far to increase waist sizes and other measurements to allow for the expanding bulk of the average child.

This in turn will make the exacerbate the problem for taller children who may already be swamped in clothes too large for them in order to get the correct length for their longer limbs.

Solution:

At present there are no immediate competitors leaving high growth potential to a underserved market . Although brands such as Sturdy Kids ( who we have a verbal agreement with to stock our products) Gap slim provide generous fit clothing there stock is limited. But most importantly do not cater to taller children.

We believe our brand will thrive and do exceptionally well within this under served market assuring customers that there is a brand who understands that there is a issue with today's current sizing, and is creating new ways to cater to the taller child.

We believe children should be comfortable in whatever they wear no matter there height or size. Our brand is currently at the pre-manufacturing stage and we look to launch in Autumn/summer 2020


Sales projection and financial analysis:

Net cash flows in year 1 are £140,447 before required funding of £80,000 has been secured and year
two cashflows are £346,722. These amounts are after i have taken my salary from the business.
Total receipts of £630,000 in year 1 and £1,176,000 are made up of sales only. Before securing
required funding, cashflows will be positive by month 8 of year 1. There will be some seasonality to
cash flows. It is expected that there will be increased sales in March/April when lighter coats are
purchased for the better summer weather, and in August/September, when school uniforms and coats
are often purchased. The colder months of the year will see more sales than in the summer. There is
an increase anticipated in December before a slight at the start of the year. The business will operate
on a cash basis, so will have no creditors or debtors, although once the business is established it may
be possible to secure lines of credit from suppliers and manufacturers. Yunique Zercavii will be
subject to VAT which will be paid quarterly in arrears.

Sales projection:

Gross sales are projected to be £630,000 in year 1 and increase 87% £1,176,000 in year two. The
reason for this high increase is that the business is starting from scratch in year 1 and I will
be growing a customer base and reputation throughout the first year. Growth levels of an extra 50-
100 units per month are generally maintained throughout the trading period, apart from allowances
for seasonality fluctuations. It is expected that there will be increased sales in March/April when
lighter coats are purchased for the better summer weather, and in August/September, when school
uniforms and coats are often purchased. The colder months of the year will see more sales than in the
summer. There is an increase anticipated in December before a slight at the start of the year.

Funding:

We require £80,000 in equity or debt funding. This will cover the cost of sam¹ples patterns, technical packs, manufacturing, marketing, office space and equipment, launch event and package and so forth.
In return we are offering 10-25% R.O.I over a 3 year period with EIS/ SEIS relief. Or Dept funding over a 5 year period depending upon the investors role.
Terms and interest rates of debt funding to be negotiated.

I am looking for a knowledgeable investor who can assist me to turn this dream a reality. YUNIQUE ZERCAVII is the best solution for taller children, providing high quality high end apparel to a in demand under served market

Full business plan and financials are available